NEVER use dashes, coffee, auto pilot

Hi again,

OK. I made a booboo. And I gotta straighten this one out
right now.

The URL I talked about for John is:

http://www.red-hot-copy.com

You MUST use the dashes. I forgot to list it that way and
it sucks because someone else got credit they didn't
deserve.

If you didn't read yesterday's article, it's a nify one.
You can snag it by emailing:

redhot@aweber.com

This IS a prime example of why NOT to use dashes in URL's.
Like, who is gonna remember when they tell their friends?

John? Why don't you get the guys or gals at redhotcopy.com
to add an affiliate link over to red-hot-copy.com?

Maybe offer a free report like:

"How a Baywatch beauty left TV, picked up a pen and makes
more money by noon than she did all week as a TV star!

"Who else wants to live the life of a movie star by
sitting on their tush writing words even a monkey can
understand?"

Gosh -- maybe I've had too much coffee this morning
already. Actually, it's a good headline for another web
site aimed at our little online market of non- corporate
rabid buyers.

Speaking of my crack team called MILCERS ...

All you MILCERS (milcers.com) reading this...hope you
liked the war story about the cappuccino's. Don't you hate
it when you go to a seminar and the coffee at the hotel
tastes like water?

I'm doing a brand new inner circle site for MILCERS that's
gonna rock. 'N part of it is going to be some good stuff
on coffee...amongst the other oddball uniqunesses (that's
not a word...don't use this one at school kids) I've
wrapped up into MILCERS.

Whatever you sell, don't bore people. And add your
personality to it.

Boring = bad

In the case of MILCERS, in the newsletters, the new web
site, articles, conference calls and so forth, I talk
about my penchant for drinking coffee -- which is actually
based on scientific studies showing it increases
creativity.

I talk about health and fitness -- because you can't write
copy or create products if the arteries in your brain are
clogged up with cholesterol gook.

And I talk about my passion -- creating income streams and
putting them on auto pilot. I have a challenge there
because people think "everyone teaches that."

And as soon as people think THAT, you're a commodity.
Here's the formula:

commodity = few sales

Or stated more simply:

commodity = bad

But if you think everyone else teaches what I teach, ask
'em how much time they work per day.

Me? I write an email most days now. That takes 20-30 min.
I talk to Lisa 30 min. to 1 hour a day (I should keep it
to 30 min. but I get carried away joking around about
crazy stuff.)

That's pretty much my work day. I drink lots of coffee and
tea. I spend most of my days doing what I enjoy --
reading.

People object, "Marlon, you can't put income streams on
auto pilot. Someone has to do the work."

ANSWER: Yep, that's right. Just not YOU! I talked to Bill
Harrison (rtir.com) this weekend. He got my Digital
Product Creation System in which I document ads and videos
we used at different points to get freelancers to do stuff
for us.

The thing is, Bill took this auto pilot concept to a new
level by hiring a marketing coordinator. It's a great
auto-pilot kind of idea.

The reason is that repetitive marketing actions are
b-o-r-i-n-g. And most entrepreneurs like coming up with
ideas but not actually DOING them.

Sound familiar?

I'm gonna try to twist Bill's arm and do an interview with
him about this for my Gold MILCERS monthly audio.

The other thing that is required is constant creativity.
If you come up with a good idea, others with no good idea
will take your idea.

It's kinda like your spouse, boyfriend, or girlfriend. Or
the reason people who don't have stuff steal from those
who do.

You can protect yourself with trademarks and patents. Or
invent faster than they can steal. For someone to try to
steal MILCERS away from me, they're gonna have to lie.

'Cause MILCERS is about the "brain, lifestyle and money
systems of yours truly."

How about YOU? Are you selling a commodity that is like
what everyone else is selling?

Or have you put your own personality into it? Or at least
made it unique and different from what everyone else and
their dog is doing?

Best wishes,

Marlon

PS: I apologize if I talked too much about MILCERS today.
It's on my mind 'cause we're all jazzed about the new
MILCERS site we're just now starting to create.

It'll be 2 weeks to a month before you see what I'm
excited about. It's a little like the "clone Marlon's
brain" site.

It'll have travel, coffee, MILCERS articles, newsletters
-- and, of course, stuff about creating income streams and
putting them on auto pilot.

If you aren't a member, do it now!

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