Three Killer 'Off Page' Website Conversion Strategies

Is this scenario familiar?

You've launched your sales page and you are driving traffic right to its doorstep, but the sales just aren't coming in the way you had anticipated.

Things are not performing as planned and you naturally turn your attention back to the sales page, looking for ways to improve it.

* You change the header.
* You adjust the headline.
* You alter the color scheme.
* You add another six p.s.'s

Nothing seems to be making a difference in terms of conversions.

You read and re-read the sales copy repeatedly.

You make edit after edit, hoping to stumble upon the fix for this disappointing situation.

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