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U.S. President Teaches You Marketing!

Dear Friend:

Crazy as it sounds, the next U.S. President, whether it's
Bush or Kerry, is gonna help you sell more of your stuff.

"Oh, yeah. Right Marlon. Let's see you 'splain this one to
me..."

No seriously. Read this email for the complete scoop. It
ain't gonna cost you a cent, pound or peso. So wadda you
got to lose?

Well, it's election time again in the U.S. You guys and
gals in UK, Australia, Japan, New Zealand, Canada and so
forth are probably even hearing about it.

The candidates are making their final whistle stops. It's
a good time to talk the marketing of a President.

There's a lot YOU can learn from this year's election that
can show you the path to selling more of your stuff.

Isn't it kind of strange that the most prestigious job in
the U.S. comes down to one thing --

M-A-R-K-E-T-I-N-G!

See, marketing is about selecting MARKETS for a product or
service and designing an APPEAL to that MARKET that will
get a response.

That's what marketing is. The study of and appeal to
markets. I bet a lot of people teaching marketing don't
even understand that.

Yeah, you have the traditional marketing mix of product,
price, promotion and distribution (or place).

But at heart, it's just about markets. Who is in the
market for MY product (or service).

Think of it like this: The President IS a product that is
sold to markets. Who are those markets?

Gays, lesbians, religious groups, right wing, left wing,
investors, educators, labor unions, moms 'n dads,
corporations, small businesses, and so forth.

You will hear each of the candidates specifically pick out
certain of those groups and make an appeal or promise to
them.

The appeal or promise is essentially a HEADLINE. It's the
articulation of a promise or a benefit.

A candidate is in the JOB of picking out groups or markets
and making a PROMISE to them of a BENEFIT.

If you WATCH TV, you'll see them speaking to different
groups, making appearances at schools, labor union
rallies, army groups, educators and so forth.

All in an effort to GET PUBLICITY for a marketing message
delivered to a specific group or audience.

They don't give a speech 'cause they wanna get their
message to the local PTA. They do it because they'll get
national media coverage and gratus media coverage.

So instead of paying for radio ads or TV spots, they get
advertising without forking over any green stuff.

You'll notice they use all the media: TV, radio,
billboards, publicity, direct mail, telephones, and more
I'm not thinking of right now.

Heck, they even have the equivalent of a commissioned
affiliate program -- you help ME get elected, and you'll
get pork barrell legislation back in return, or you'll
get a cushy cabinet position...or somethin' along those
lines.

What can YOU learn from this?

What GROUPS are you aiming specific promises or messages
at for your product or service?

Even the President lives and dies by marketing. And if he
or she needs to know it, don't you think YOU better know
it too?

Best wishes,
Marlon Sanders

P.S. If'n you want a crash course in marketing (both
online and offline), you can get it at: getyourprofits

(By the way, if you problems on your PayPal limit, we have
an alternative payment method. Just live chat us
at amazingformula.com/support)

You may not make it to running for President. But I bet
you can get a better job, start a more successful
business, promote your group or organization with more
success -- or help your kids be more successful in life.

Michael Rasmussen's "Email Promos Exposed" Video Series: How to Write Killer Email Promos That Get Results!

Have you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn't know what to say or
how to say it?

Michael Rasmussen's new video course "Email
Promos Exposed" promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.

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If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos: emailpromosexposed
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I decided to see if Michael's videos live up to
their promise by trying them out myself. Here's
what I found:

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Overall Quality
*************************************************

The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he's doing. Well done!

I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.

Now let's move onto...

*************************************************
THE ACTUAL VIDEOS
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Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

*************************************************
If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos: emailpromosexposed
*************************************************


VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever
you're teaching people how to do something, it's
good to establish your credibility up front, so
that there's no doubt about whether or not you're
qualified to talk about the subject. Most product
developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other
marketer has bothered to mention. You'll learn
things like:

* The mindset you need in order to write a killer
promo

* The different tools you need before you get
started

* How to keep your emails laser-focused

* How to create an outline that practically
writes the email for you.

This was a fantastic video, and did a good job of
kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos... the subject line. The subject
line is a confusing topic, because nobody's 100%
sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line
that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.

He also reveals:

* How to get people to keep reading your email
once they've opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few
paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the "meatiest" portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You'll also
learn:

* How to write powerful bullets that make people
curious and want to find out more.

* Simple formatting tricks for making your body
copy easy to read.

* The secret of "bucket brigade copy" and how to
use it in your email promos to force people to
keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don't know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:

* The "magic question" to ask yourself that will
make your close much more powerful.

* The secret of the "unanswered question" and why
handling this is a surefire way to get people to
act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of
your email.

* The 4 different kinds of P.S.'s you can use
(this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some
mistakes that I was making that I wasn't even
aware of. Unless you're a seasoned pro, you're
probably guilty of some of the things that
Michael talks about in this video as well, and
that's why it's so valuable. I've shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:

* The psychology of follow-up email promo's.

* The 2 main types of follow-up promos that make
the most money.

* How to overcome readers' objections in your
follow up emails.

* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL
money is on the back end. I'd have to agree with
them, but the problem is... most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that's loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:

* The big difference between regular and back end
email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back
end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people's
products as an affiliate. Let's face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They'll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).

* Michael's favorite tactics for creating
affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).

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CONCLUSION
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As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my "A-list" for a
long time.

I've already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.

If email marketing is an important part of your
business (and in my opinion, it's the most
important part of ANY online business), then you
owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.

Here's the URL where you can get instant free access
to the videos right now.
emailpromosexposed